were coming in for a study. Unlike Jenness experiment, the correct answer was always obvious. Describe and Evaluate Studies on Conformity. (Key study Solomon Asch There was a group of eight participants in each trial; however, seven of these were confederates, meaning that they knew the real purpose of the experiment but they pretended to be participants. What are the advantages of a field experiment? Furthermore, it could be argued that Aschs experiment has low levels of ecological validity. Which type of experimental method is the researcher more likely to use? Create and find flashcards in record time. They aim to determine the effect of changes in the independent variable on the dependent variable. And I want to go over a few Therefore, the reason as to why they conformed could not be that they were unable to make accurate judgments themselves. So they saw the correct response, they decided that they that they conformed because they doubted their own responses. These were the critical experimental trials that measured conformity. The majority's motivation to conform was to avoid social rejection. things I want to mention about this study before I go on. Therefore, it is difficult to generalise the findings to real life examples of ISI as in real life, people may be less likely to conform to a group as there may be . No, a lab experiment does not necessarily need to be conducted in a laboratory. obvious pressure to conform, or not to conform with the group. Confederates are actors that pretend to be participants in an experiment. The experimental stimuli consisted of a standard line and 3 comparison lines. for doing well on the study. Extraneous variables are factors other than the IV that affect the DV; as these are variables that the researcher is not interested in investigating, these reduce the validity of the research. Disadvantages include the low ecological validity of lab experiments and demand characteristics participants may present. The results of the study also raise interesting . Upload unlimited documents and save them online. Lab experiments investigate cause-and-effect. Let's look at what a cognitive lab experiment may entail. However, Asch interviewed all of his participants following the experiment to overcome this issue. The behavior and expectations of others shape how we think and act on a daily basis because what we observe among others teaches us what is normal, and expected of us. Creative Commons Attribution/Non-Commercial/Share-Alike. And I've written a quote These findings suggest that a lower group size reduces conformity. Asch's study was one of the first experimental investigations of conformity and has helped us understand how we can often conform. how only the changes in the IV affect the DV. And one thing in particular that I really want you to think about, is that this study got Have all your study materials in one place. However, as many as 3 other people can be a source of pressure to conform. Social Influence Flashcards by Komal Ahmed | Brainscape When the difficulty of the task increased, conformity also increased. Be perfectly prepared on time with an individual plan. Critically Evaluate Research Into Conformity - Marked By Teachers In one of the variations of Asch's experiment, participants wrote down their answers privately without disclosing them publicly to the other group members. (Key study Solomon Asch) Lecturer: Kim Weeks Conformity is defined as a change in a person's opinion or behaviour as a result of real or imagined pressure from a group of people.
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