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We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Then, up and coming Tim Heidecker joins him. i believe, an audio podcast mixed with a live audience, is a not a good mix. Ninety-five percent. Does that worry you? In podcasting, it is fundamentally different. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. And the other is really edgy, innovative audio drama. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Whats the structure below you to make all this work? That's it. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. ChatGPT will eat us all. You brought up your numbers, so I have to ask you about them. Broadcast radio is a mass-reach medium still today. In fact, you almost certainly kill true creativity when you hit that moment. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. True Crime-The Ron Burgundy Podcast - music.amazon.com Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Its an audio medium. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. I talk to a lot of digital media CEOs and digital media types. The NFL is very similar. The culture is not preserved; the nimbleness is not preserved. I want to come to exclusives and to consolidation. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Its three guys who are hilarious and fantastic. You have a mass-reach medium. Yes. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Will Ferrell was like, Please, please stop running so many ads, but it worked. Anchorman (film series) - Wikipedia I do. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. There is a product lead; Uta Knablein is our chief product officer. We will avoid, at almost every turn, simplicity. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing.