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Apple Inc. Five Forces Analysis (Porter's Model) In this case, you would create a strategy to sell essentially the same purses in every location. Andrew Rice, Why Is Africa Still Poor?, The Nation, October 24, 2005, accessed December 20, 2010, http://www.thenation.com/article/why-africa-still-poor?page=0,1. The critical ways that firms can obtain a sustainable competitive advantage are called the barriers to entry for that industry. Strategizing on the Indo-Pacific region . When they explore exporting, the companies often find that markets that look similar to their domestic one, in terms of customer preferences, offer the most potential for success. U.S.-China Strategic Rivalry in the Indo-Pacific | DIIS The firm-based theories evolved with the growth of the multinational company (MNC). This is particularly true in high-technology industries where substantial sunk costs are committed to R&D. The same applies to marketing-intensive industries where firms invest in trademarks and brands. Hire a Writer. Global Strategic Rivalry Theory: This theory was forwarded in 1980 by Paul Krugman. Companies in markets with high barriers to entry whether through regulation, high fixed and/or start-up costs, protected intellectual . International Business (Chp. 4) Flashcards | Quizlet Global Strategic Rivalry Identify the political philosophy which contends that individuals should control political activities and public government is both unnecessary and unwanted. There will be disagreement and friction. The objective of each country was to have a trade surplus, or a situation where the value of exports are greater than the value of imports, and to avoid a trade deficit, or a situation where the value of imports is greater than the value of exports. Modern Firm Based Theories - ZainBooks.com What Is International Trade Theory?: Global Strategic Rivalry Theory Determine which international trade theory is most relevant today and how it continues to evolve. To better understand how modern global trade has evolved, its important to understand how countries traded with one another historically.